He started his activity in the Eighties, working with Milanese photographer Marco Emili. After moving to Rome in 1983, he worked for a number of advertising agencies, graphic design studios and companies, such as Altaroma, Alitalia, Fiorucci, Poligrafico dello Stato, Ariston, Brioni, Eurofly, Poste Italiane, Aci, Società Autostrade, Swarovski, Pfizer, Procter & Gamble, Armando Testa, Ogilvy, Saatchi & Saatchi, J.W. Thompson.
In 1989 he set up Studio Orizzonte, Centro di produzione di immagini, which is to this day one of the most important photographic studios in Rome. In 1997 he took up the post of Coordinator of the Photography Department at IED, Rome. In 1987 Swarovski commissioned an important photographic work from him: the Daniel Swarovski Collection, designed by Alessandro Mendini, Ettore Sottssas, Stefano Ricci. For Swarovski he also created the 1998 calendar. Since 1988, he has been working for Bulgari, contributing to the latest 3 catalogue-books of the exhibitions dedicated to Bulgari’s 125th anniversary (Rome-Paris-Beijing).
For the last ten years he has also been working for Gattinoni, creating their most important advertising campaigns from 1997 to 2012. In 2006 he started an experimental partnership as a visual & light designer with Daniele Valmaggi, a film director and actor, contributing to the performance Mozart. Il suono della bellezza, staged at the Opera House in Rome. After that, he took part in a number of theater projects, with Nando Citarella, Piera degli Esposti, Pino Calabrese, Ruggero Raimondi.
In 2006 he won the Roma Fashion Award; in 2007 he was awarded the third prize in the fashion category at the world’s leading contest Photography Masters Cup, International Color Awards. He is the vice-president of OSA – Istituto Europeo di Orientamento allo Spettacolo e Arti Visive (European Institute of Careers Guidance in the Performing and Visual Arts). His works have been displayed in a number of solo and group exhibitions and are regularly featured in Vogue, Marie Claire, Donna, Life, Amica, Io donna, D-Repubblica, Mood, Elle, Chi, Gente, Oggi, Flair, Donna, Gioia, Ulisse, Grazia, Riflessi, Il Messaggero, Il Tempo, La Repubblica, Il Corriere della Sera, Neo 2, Flux, Vogue Russia, White, Vogue Gioiello, Uovo, Book Moda, Collezioni, Wad, Sposabella, Fashionfiles, Luxury, OM Magazine.